Gladstone Institutes Planned Giving Appeal 

Partnering with Gladstone Institutes in San Francisco, CA our goal was to raise awareness of the impact planned giving can have on their organization. Gladstone Institutes started with an $8-million bequest over fifty years ago. Our strategy involved including a lift note with a story of two legacy society donors and their story on why they chose to include a percentage of their estate to Gladstone. In planned giving, the idea is to convey to your target audience, "Other people like me make decisions like this".